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How to Brand Out, Stand Out & Cash In – Keynote

November 3, 2016

Join 1500 other Southern California business owners at the 2nd annual event sponsored by the California Board of Equalization (yes, the group that collects our state taxes!).  BUT, this event is FREE!

Key Takeaways

1. Identify their brand DNA so that they project this image throughout all communication

2. Create a “7-Second Hook” to introduce themselves so that they can spark interest in their business from the get-go. (Say goodbye to the 30- second elevator speech!)

3. Project a consistent visual brand that allows customers and colleagues to recognize them in an instant!

4. Develop a proprietary brand vocabulary communication, which differentiates them from competitors

5. Grasp the art of chit-chat that reinforces their brand positioning and really “gives them something to talk about.” Branding Expert Delivering Insight, C


November 3, 2016


California Board of Equalization


California Center for the Arts, Escondido
340 N. Escondido Blvd.
Escondido, CA 92025 United States
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(858) 550-7000

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