Branding Speaker, Trainer, and Coach

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The Sizzle Factor: Insider Secrets to Creating a Hot Brand Name

September 22, 2017 @ 12:00 pm - 1:00 pm


With almost 100 million business started worldwide every year, how are you going to name your business? How are you going to stand out from the sea of similarity? And, how do you capture your domain? By listening to branding and naming expert Liz Goodgold! Liz is the force behind creating new names for starts-ups and even pharmaceutical drugs: Silenor, Phi Beta Kapital, ModMansions, Eclicktic, Humani-Team, The B+ Diet, Promises 2 Kids, and hundreds more.

Key Benefits of Attending

Join Liz on Friday, September 22 from 12-1pm to discover how to convert your name into a business legacy. Discover how to:

1. Spark creativity beyond holding the same ‘ol brainstorming session

2. Integrate naming architecture when creating a family of names

3. Avoid committing “genericide” so that your name is distinctive

4. Navigate the complicated world of domains

5. Differentiate ho-hum from gung-go naming options

6. Test whether a name sizzles or fizzles


Liz Goodgold: Red-Hot Results that Grow Mindshare and Market Share

Liz Goodgold works with entrepreneurs and corporations to brand better and speak “gooder.” Through consulting, coaching, training, and motivational speaking, she shares specific strategies on how to brand out, stand out, and cash in on your brand.

As the author of 3 books, she shares her expertise on TV, radio, print, and podcasts.

Using her blue-chip background at Quaker Oats, Times Mirror, Arco Oil, and Macmillan Publishing, this fiery redhead creates compelling strategies, repositioning ideas, and new product launches to make money faster. And, she isn’t afraid to challenge sacred assumptions to reach “aha” conclusions.

Please Register By 12:00pmFriday September 22, 2017

Pizza is available for purchase. Attendees are also welcome to bring their own lunch to the event.



September 22, 2017
12:00 pm - 1:00 pm
Event Category:


UCI Applied Innovation
5141 California Avenue
Irvine, CA 92697 United States
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