Branding Speaker, Trainer, and Coach

Why Johnny, Jane, and YOU should Be Reading: Finding Marketing Magic in Magazines

REading magazines

As a biz owner, you should never stop marketing. And, there is no better resource for marketing ideas than magazines. Why? Magazines provide a glimpse into:

  1. Hot People – Shailene Woodley, for example, is on the cover of at least 6 magazines right now. What does that tell you? That the producers of Divergent think she is the next “it” girl.
  2. Marketing Moves Real Simple this month has 2 different magazine covers testing newsstand reaction. What are you testing this month?
  3. What’s Making News – If 3.5 million readers know about the San Diego Burrito Boyz featured in People magazine, shouldn’t you? Could you tie their story into your expertise? Could you interview them? Could you blog about them?
  4. Business Ideas – I was reading about Butterball’s Turkey Hotline which prompted me to create my Brand-a-Thon; folks could call me for free on a designated day for branding advice. It was gobbles of fun!

What magazines inspire you in business?  Please share in the comments below.

Image courtesy of Ambro /
  1. Voices can be branded, too.

    Yesterday I was watching the last 15 minutes of a “Leave It to Beaver” episode while finishing lunch. A Transamerica Life Insurance commercial came on and the voiceover was—at least to my perception—unmistakably Tony Dow (who played “Wally Cleaver” in the series), even though his face was unseen and no other clue to associate him with the show existed.

    Now how could anyone hearing *that* voice NOT trust what he was saying?

  2. AUdio branding is a great tool. Can you listen for the commercials with Julia Roberts, Susan Sarandon, or Owen Wilson? Their voices, just as James Earl Jones, are part of their unique DNA.

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