Branding Speaker, Trainer, and Coach

How do you delegate?

The Secret to Delegating: Attack Your Mindset First!

You’ve probably heard 1,000 times that you should delegate, but there are 2 parts to the equation: getting the mindset to do it and actually doing it.

All of the entrepreneurs I coach know they should be delegating, but aren’t because of a warped mindset playing in their head. The soundtrack plays like this:

  1. BUT, it’s too expensive to delegate – Yes, you need to pay for good talent, BUT what’s the cost of not delegating? Are you spending your limited time sending routine email, tracking packages, ordering office supplies or even cleaning your house? These tasks are not a good use of your brilliance.
  2. I can do those things! – Of course you can! Just because you can, doesn’t mean you should.
  3. I am not a diva; I don’t need “my people to check with your people” – Sometimes having someone else schedule your appointments or track your calendar ensures that boundaries are kept. Let me ask you: is exercise on your schedule? How about date night? A massage? A balanced life requires time for self, health, and wealth.
  4. I don’t have the money to hire anyone! – There is always a leap of faith in hiring your first support person. The moment you get help, you will likely double your revenue. If you have any dreams of expanding your business and income, the time is today!

My business has grown exponentially thanks to Mandy Rodriguez of Mandy Organizes, Marcie Laws of Mirabella Care, and Lisa Schulteis, an Infusionsoft Certified Consultant at ElectraLime Marketing.

What have you delegated to make your business more efficient? Please share in the comments below.

If you’ve been meaning to catch me live and are struggling with how to monetize your message, come on over to see me on Thursday, November 7 at the American Business Women’s Association, 6 pm. Tickets are just $15 in honor of their 15 year anniversary. Register today!

I’m dishing the dirt on creating Sizzling Titles for Books for E-Book Academy on Wednesday, November 13 in San Diego.

Image courtesy of StockPhotos /
  1. Yep, I’m hearing you! Many of you emailed me that if you could just clone yourself, life would be perfect!

    BUT, when I’m recommending is to stop dreaming and start delegating. It will change your life and your business.

  2. Liz, an excellent article – it is time for me to find that extra pair of hands to help out in my real estate business. Thank you!

  3. Glad it was helpful, Dee. If you need help recruiting the right person, I have a killer referral for you. Just let me know.

Leave a Reply

(858) 550-7000

Contact Us

Privacy Policy

© 2018 to Present
REDFire Branding

Follow Us!

Liz Goodgold on Facebook twitter Liz Goodgold on LinkedIn Liz's Blog Liz Goodgold on YouTube

Does Your Brand Sizzle or Fizzle?


Take FREE Quiz