
5 Sweet Tactics that Work- Really!
Valentine’s Day is tomorrow. So, here’s my question: Are you in love with your clients? If not, here are 5 strategies to put your biz on a sweeter path.
- Pick the Right Partner – Not all prospects make good clients. Consider behavior, demographics, industry, or even psychographics to determine who is a good fit. Hint: past success often determine future success so take a look at which type of clients make you happy.
- Understand Who Is NOT a Match – Too much time is spent on understanding who your target is, but not enough time spent on who your target isn’t! If, for example, you are a phenomenal coach inside a company, you may find it impossible to book entrepreneurs as clients because you are simply too expensive. Don’t change your price, change your target!
- Determine if You LIKE The Person – Clients are people. And, if you want the relationship to blossom, ask yourself: Do I genuinely like them? Would I join them for a glass of vino? Would I play a round of golf?
- Fire a Client, If Necessary – If a client is driving you crazy, it’s time to say “adios!” Taking a poor assignment today will only cause you ingestion tomorrow. And, it steals your emotional energy that you need for the clients who do love and respect you.
- Get to Know Your Clients – Loving starts with liking so make sure you know enough about your clients to care. Listen. Ask questions. Invite them to a social event, recommend a book. And, here’s a litmus test I use with my clients: understand them well enough so that you could easily buy them a perfectly appropriate holiday gift right now! If not,
How do you fall in love? Weigh in below.
Image courtesy of Stuart Miles | FreeDigitalPhotos.net
All I can say is AMEN. Perfectly nice people when not a fit for you or your business become “Energy Vampires”.
Those that don’t “resonate” with you will be a perfect fit for someone else.
Move on and both of you will be happier.
Thanks, Lenka. I love the term “energy vampires” for sucking the life right out of you.