Branding Speaker, Trainer, and Coach

If Fast Feeders Now Make Fashion, What’s Next? The Top 4 Brand Extensions I’d Like to See

If Fast Feeders Now Make Fashion, What’s Next? The Top 4 Brand Extensions I’d Like to See

Crazy brand extensions are proliferating:

  • Image by Caroline Culler (User:Wgreaves) - Own work, CC BY-SA 4.0.

    What if John Fluevog designed laptop computers? Image by Caroline Culler (User:Wgreaves) – Own work, CC BY-SA 4.0.

    Popeyes chicken now offers fashion that looks suspiciously like Beyoncé’s designs

  • Hershey’s is serving up eyeshadow without any calories
  • NPR is pouring wine for its rabid fans
  • McDonald’s has created an homage to its Quarter Pounder with 6 scented candles that smell like “2 all beef patties, lettuce, cheese, pickles, onions on a sesame seed bun.” Really!

My Wish List for Brand Extensions

And, if these companies can transfer their brand equity into other products, here’s my magic wish list:

  • Screaming Eagle Water – Yes. If a certain religious fellow can turn water into wine, I’m asking for the winemaker to make delicious water.
  • Mercedes Internet – As a raving fan obsessed with their customer service, I vote for Mercedes to gobble up AT&T which is consistently voted the #1 fail for dealing with customers. In fact, the media giant even calculates how long it can keep you on hold before you give up!
  • The Lodge Cast Iron Cell Phone – Judging from my 2 cast iron skillets that have survived over 35 years, the beloved brand should introduce an indestructible cell phone that survives falls, tornadoes, and nuclear holocausts.
  • John Fluevog PCs – Master of the outrageous shoes and my fave designer, Mr. Fluevog should introduce a bright, sassy PC for all of the fashionistas. Take a look.

What’s your fave brand and what brand extension would you like to see? Let me know below.


Reno Peeps!
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This Friday, March 6, 2020
More Speaking, More Biz:
An Interactive Workshop on Speaking Up & Out

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  1. Add fun factors and cool quotients that keep your audience engaged
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