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Recent Posts

Dec 20, 20232 min read

Taylor Swift + Travis Kelce = Traylor:The Seismic Power of Earning a Nickname

Of course, Taylor Swift showed up for two (2!) Kansas City Chiefs game caused the Internet to swoon, 27 million fans to tune in, and...

Dec 20, 20232 min read

No Sugarcoating Here: Why CTC is a Bad Move for Cinnamon Toast Crunch

Cinnamon Toast Crunch is running a new print ad with this headline: “Fix Up A Bowl of CTC,” which makes me cringe. Converting your brand...

Oct 31, 20222 min read

How to overcome a complicated name

New research confirms what most of us thought: a complex name hurts your chances of getting a job. And, here’s the double whammy: a...