Branding Speaker, Trainer, and Coach

Is Your Marketing Too Clever?

I just rented the American version of The Girl with the Dragon Tattoo and was shocked to read this disclaimer on the Blockbuster site:

The DVD is designed to look like a bootlegged copy of the film. Please be advised that the disc is the authentic DVD direct from Sony Pictures.

What’s the lesson here? If you have to explain your marketing, it isn’t working!!!

To acid test your messages, ALWAYS use the “mom” test: run it by your mom (whom I assume doesn’t work in your biz or understand it). And, if she understands it, go with it!

I welcome your comments below.

4 Comments
  1. Right on target…How many times have you received an (marketing) email that the subject line was industry jargon?

  2. …and with appropriate apologies to Mom.

  3. Your MOM test is a great idea – But remember there are many of us you are connecting to who are the “Last Mom Standing” You need to address them too.

    I use my BFFs. Seldom my daughter. She is a typical Gen X Stay at home mom who doesn’t get and doesn’t want to know anything about business.

    Using my BFFs with no business awareness give my a more spontaneous and natural reation.

  4. You are so right! Thanks for letting me know that sometimes a BFF is a good substitute.

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