Author Liz Goodgold

• How to Speaker Gooder: Brand-New Rules for Public Speaking in a Digitally Distracted World (2015)
• Red Fire Branding: Creating a Hot Personal Brand so That Customers Choose You! (2011)
• DUH! Marketing: 99 Monstrous Missteps You Can Use to Learn, Laugh, and Grow Your Business  m(2009)

Contributing Author Liz Goodgold

• Contributor, Odd Mom Entrepreneur Out, Rachel Olsen, (2016)
• Contributor, Small Business Marketing for Dummies, Barbara Findlay Schenck, Wiley, (2015)
• Contributor, Odd Mom Entrepreneur Out, Rachel Olsen, (2016)
• Contributor, CRITICAL MASS: The Power of CEO Guiding Principles by Rick Franzi (2011)
• Contributor, My Grumpy Husband, by Mara Hoover (2011)
•  Contributor, FabJob Guide to Become a Nail Salon Owner, (2009)
• 42 Rules for Driving Success with Books by Mitchell Levy, Happy About Press, (2008)

Columns/Blogs

• 2001 – 2003; “Brand-Aid,” “Marketing Buzz,” “Retail Register,” and “Quick Picks”, Columns for Entrepreneur Magazine
• May – December 2009; Weekly Brand Blogger at The Mogul Mom

Media Interviews and Attributions

Radio, Television, Magazines, Podcasts, and More!

• April 2017, Nomination for Woman Business Owner of the Year, Orange County Business Journal
• April 2017, 10 Retail Experts Share Their Secrets to Successful Product Branding — https://www.shopify.com/retail/10-retail-experts-share-their-secrets-to-successful-product-branding 
• March 2017, San Diego Women’s Week Puts Spotlight on Empowerment
• February 2017, Podcast Interview with Pattie Grimm, Women Kicking Glass
• December 2016, Effective Ways to Elevate Your Brand: Q&A with Liz Goodgold, NCR Silver 
  June 2016, Speaking Habits to Break, CW
• July 2015, The Trend of Baby Names, KUSI
• September 2015, KUSI, Ashley Madison Hack
• August 2015, Wall St. Journal
• July 2015 TV talking about baby names on KUSI
• July 2015 TV interview with Dr. Gina Loudon
• July 2015 radio KOGO talking about Subway brand
• June, 2015, Radio Interview on The CS Keys Radio Show
• May 2015, The Branding of the Presidential Candidates, TV with Rick Amato
• May 2015, Radio Interview with Jiggy -Jaguar
• April 2015 Why Don Draper Would Be Impressed by the Islamic State Foreign Policy
• March 2015 Speak Gooder: Sneaky Ways Women Can Boost Their Brand, Biz and Voices
• December 2014, Five Jolly Ways to Grow Your Biz Over the Holidays, North County Woman Magazine
• November 2014, Branding Expert Says Cosby Should Apologize, NewsTeleGram.com
• September 2014, Interview on Hollywood Scandals
  
• September 2014, Need More Biz? The top 10 Goof-Proof Strategies for Keeping A Full Pipeline, North County Woman Magazine
• June 2014, Secrets of An Entrepreneur: Eight Fail-Safe Strategies to Ensure You Succeed; North County Woman Magazine
• April 17, 2014, 5 Steps to Creating an Authentic Credit Union Brand; Credit Union Times
• January 14, 2014, Women on Top Radio Show an Interview by Alexandra Germon; Women on Top Radio
• January 2, 2014; Liz Goodgold about personal branding: Nothing personal, just business; Ukrainian marketing and media magazine Marketing Media Review (original article in Russian – link provided here is English translation via Google Translate).
• September 9, 2013; Bye Bye Kardashians! Top Execs Predict The Show Is Finished In Wake Of Lamar Odom Scandal, Radar Online
• July 9, 2013; Be Your Own Brand: CM Interviews Liz Goodgold, COLLEGE MAGAZINE . COM
• June 2013: “It’s easier to resurrect old brands than create new ones”, 4Ps Business & Marketing
• February 11, 2013; 4 (slightly offbeat) revenue ideas for newspapers, E|byline’s The News Hook
• January 22, 2013 Gun Shop Owner Calls for Groupon Boycott After Firearm Deals Dropped, Fox Business – Small Business Center
• November 12, 2012; Building the Perfect Brand, wordserve water cooler
• November 2012;In the Nick of Time: 4 Reasons to Embrace a Nickname, Brand Knew Magazine
• July 2012;How to Go from Ho Hum to Gung Ho with Humor, Brand Knew Magazine
  
• July 3, 2012; Barclays Bank Scandal Unlikely To Taint Brooklyn Nets’ Fresh Start, Huff Post Business
• May 13, 2012; JCPenney and Gap’s Gay-Themed Ads Seek Profit With Progress, Huff Post Business
• May 1, 2012; Publishing Insiders Wrap-Up: How to Create a Brand-Building Buzz with Media, blogtalkradio
• March 9, 2012; Lululemon And Spanx Did More Than Put Butts On the Line, Forbes
• February 25, 2012; Oscars 2012: Ads Grant Marketers An Advantage Over Super Bowl Spots, An Audience With Tons Of Women, Huff Post Business
• January 30, 2012; AIG returns to its brand name: Bruised AIG Bounces Back From Bailout, InsuranceNewsNet.com

• Young, Fabulous & Self-Employed Magazine; The Coolest Brands: 18 Ways to Make Your Brand Cool
• May 3, 2011; Click and Mortar: Ensuring Your Brand Personalities Match, Restaurant Management Online Magazine
• August 21, 2011; Chase Bank Rattles Competitors, North County Times
• May 2011; How to Use Online Video to Boost Your Business; Microsfot Business on Main – A Community for Small-Business Leaders
• February 2011; Marketing for the Masses, Lake Oswego Review

• December 16, 2010; Contracting Opportunities and Branding Spotlight, Small Business Advisory Show (SBA Radio), WSRadio.com
• November 11, 2010; Creating a Drama -Free Office: Branding Tips, Small Business Advisory Show (SBA Radio),   WSRadio.com
• October 7, 2010; Progressive Hires Aflac’s Marketing Chief, TMCNET PRESENTS 4GWE
• October 27, 2010; BestDay Podcast for Oct. 27: Author John Jantsch on Agents and Referral Networks; Liz Goodgold Discusses Marketing for Halloween, A.M. BEST Company
• June 7, 2010; Red Fire Personal Branding: How to Create a Hot Personal Brand, Blog Talk Radio – Women’s Business Talk Radio Network with Host Robbie Motter
• August 24, 2010; Red Hot Branding for Success, Blog Talk Radio – Hosted by The Power Connection
• August 19, 2010; Home Based Business Live, Blog Talk Radio – Hosted by Greg Pattie
• October 5, 2010; Branding interview with Wayne Hurlbert, Blog Talk Radio
• September 15, 2010; The Latest on Personal Branding: What Is it? Why does it matter? How Can You get more?, Blog Talk Radio with Host Executive Coach Lisa Pasbjerg
• February 15, 2010; PR Experts Weigh in on CitationAir Partnership with Radio Host Don Imus, Aviation Week
• September 2010; Interview withBill Marlow
• February 8, 2010; Radio interview with Barbara Eldridge, Blog Talk Radio
• February 11, 2010; Radio appearance with Caz Taylor for SBA Radio talking about Super Bowl ads; http://www.wsradio.com/internet-talk-radio.cfm/shows/SBA-Radio-.html
• February 2010; Interview with Jill Exler about self-publishing, Jexbo

• December 4, 2009; Radio interview With Debra Simpson, North San Diego Business
• November 23, 2009; “Which Social Media Gets the Strongest Brand Engagement,” by Josh Spiro, Inc. Magazine o
• October 10, 2009; Taking Care of Business with Jeff Jones, Radio KVOI
• October 15, 2009; Radio Appearance with Caz Taylor, SBA Radio
• October 20, 2009; Podcast on Niche Marketing, Independent Magazine
• September 2009; “Promote Yourself”, MSN.com
• September 17, 2009; Radio Interview with Bob Ryan, Biz Talk Radio
• September 15, 2009; Will Rebranding Rescue AIG’s Future?, Brand Channel
• September 15, 2009; What’s in a Name? Branding Experts Explore AIG’s Possible Rebranding Strategies, InsuranceNewsNet.com
• September 7, 2009; So You Want to be a Consultant: 10 Secrets to Success, Women’s Media
• September 2009; Marketing Complicated Products to Consumers, CNNMoney.com
• May 26, 2009; Job Hunting Suggestions to Mildred L. Culp’s Workwise Column, Four Corners Business Journal
• 2009; Contributor to World’s Best Public Speaking Secrets, www.peterfogel.com
• 2009; On-demand Course on How to Create a Hot Personal Brand, The Learning Annex
• January, March & August 2009; Radio guest with Dr. Marlene Siersema, Amazing Women
• April 24, 2009; “How to Attract Elderly Clients”, Branding Expert for SmartMoney Small Biz
• March 31, 2009; Potty Mouth Marketing: 6 Reasons Why Vulgar Language is the Curse of Your Brand, Contributor to Duets blog by the intellectual property law firm of Winthrop & Weinstine
• March 2009; Slogans as a Marketing Tool, Go Magazine
• 2009; Contributor to How to Successfully Use LinkedIn by Alyice Edrich,The Dabbling Mum
• March 10, 2009; Radio Guest with Susan Friedman, Riches in Niches, WSRadio.com
• February 3, 2009; Quoted in “Denny’s has Valley scrambling for free breakfast; Experts call Super Bowl promotion a brilliant stroke of advertising,” Fresno Bee
• January 27, 2009; Quoted in “Economic Turbulence Underscores the Value of Human Connections”California Executive
• January 8, 2009; Radio guest with Norman Mark, Knewsradio.com
• January 2009; Quoted in Members share their Tips and Tricks, ProfNet

• December 5, 2008; “2008: the Year of Gifts Under $__      ,” CNBC
• December 2008; “The Tip Off: Best Business Tips,” bizSanDiego Magazine
• December 2, 2008; Personal Branding Benefits Not Only You, But Your Company, Marketing Beep
• November 30, 2008; Networking Your Way to A New Job During The Holidays,” TV Appearance on San Diego Channel 6, the CW
• November 17, 2008; Using Social Networking as a Business Tool, TV Appearance on San Diego Channel 6, the CW
• November 12, 2008; An Interview with Dan Schwabel, Personal Branding Blog
• October 18, 2008; PR 101, PRRadio.com
• October 2008, “The Why of Branding,” Independent Agent by Liz Goodgold
• September 15, 2008; “Starting Up: Attracting Luxury Shoppers,” Wall Street Journal, Small Business
• August 8, 2008; “Starting Up: Teaming Up With Other Businesses,” Smart Money
• April 21, 2008; “Goodgold Invites Musing on Personal Brand,” Public Relations Society of America
• April 2008; “Building Your Brand” and “Brand Building Boo-Boos,” Home Furnishings Business
• April 11, 2008; Marketing in a Down Economy, TV Appearance on San Diego Channel 6, the CW
• April 11, 2008; The PH Phactor, KFYR-AM Bismarck ND
• April 2, 2008; “National Marketing Expert to Speak in Greensboro,” The Business Journal
• February 5, 2008; KWIX Moberly, MO with Ken Kujawa to talk about who scored and who fumbled in the Super Bowl ads. www.regionalradio.com
• February 6, 2008; Amazing Women with Marlene Siersema
• February 15, 2008; The PH Phactor, KFYR-AM Bismarck ND
• January 31, 2008; KXYL FM, Brownwood, Texas
• January 9, 2008; SignOn San Diego Radio with Dave Mason
• 2008; “Starting Up: Attracting Luxury Shoppers,” The Wall Street Journal, Small Business

• May 24, 2007; Business Branding for the Little Guys by the Blog Squad, Blog Talk Radio
• December 31, 2007; The PH Phactor, KFYR, Bismarck, ND,
• December 18 2007; Howard Monroe and The Morning Show, 1370 AM, Wheeling, West Virginia,
• December 19, 2007; Ken Kujawa, KWIX-AM, Moberly, Mo
• November 3, 2007; WBIG 1280 AM, Chicago, IL
• October 16, 2007; Peter Anthony Holder, CJAD Radio, Montreal, Canada;
• September 22, 2007; The PH Phactor, KFYR, Bismarck, ND
• July 27, 2007; Entrepreneur Radio with Lee Miraval, WSRadio.com
• July 17, 2007; Amazing Women…Brains, Beauty & Style with Dr. Marlene Siersema
• July 18, 2007; Weekend America, Public Radio
• June 21, 2007; WBIG, 1280 AM, Chicago, IL
• June 16, 2007; WIBA, 1310 AM, Madison, WI
• May 25, 2007; How to Brand a Small Business on Blogging and Beyond and Blog Talk Radio
• April 18, 2007; Entrepreneur Magazine Money and You Radio Show, WSRadio.com
• April 17, 2007; WBIG, 1280 AM, Chicago, IL
• March 26, 2007; The Big Biz Show with Sully and Russ “T”, Biz Talk Radio
• March 22, 2007; The PH Phactor, KFYR, Bismarck, ND,
• February 13, 2007; On the Mark, KNEWS Radio, Palm Springs, CA
• February 9, 2007; WPYX, Albany, NY
• February 5, 2007; 1040 WHO, Des Moines, IA
• February 3, 2007; WTDY Madison, WVLK Lexington KFNN Phoenix (rebroadcast on February 10 at 2 am PST) www.erskineonradio.com and www.GCNLIVE.com
• January 19, 2007; WBIG, 1280 AM, Chicago, IL
• January 18, 2007; The PH Phactor, KFYR, Bismarck, ND,
• January 13, 2007; WIBA, 1310 AM, Madison, WI
• November 2, 2007; “PROSz will host Elizabeth Goodgold” at Luncheon,” AV-Today
• October 5, 2007; “Attendees learn much at Inland Empire Women’s Conference,” Fontana Herald News 
• July 24, 2007; “Ten Good-As-Gold “Liz-isms” from Branding & Marketing Guru Liz Goodgold, Boost Strapping,
• June 14, 2007; “Naming Your Products,” Biz Tips Blog
• April 2007; “bizSanDiego Salutes Four Local Businesswomen At The Top Of Their Game, Kicking Butts And Taking Names In Their Respective Industries,” bizSanDiego

• December 19, 2006; WMKT, 1270 AM, Traverse City, MI
• December 12, 2006; KNEWS Radio, Palm Springs, CA
• December 11, 2006; WBIG,Howard Monroe and The Morning Show, 1370 AM, Wheeling, West Virginia
• December 8 2006; WBIG, Howard Monroe and The Morning Show, 1370 AM, Wheeling, West Virginia
• December 5, 2006; The Drive With Steve Fast, WJBC, Bloomington, IL
• December 4, 2006; The PH Phactor, KFYR, Bismarck, ND,
• December 1, 2006; Pam Stone Show, 107.9 The Link, 810 WGY, Charlotte, NC
• December 1, 2006; WMKT, 1270 AM, Traverse City, MI
• November 28, 2006; WBIG, 1280 AM, Chicago, IL
• November 28, 2006; The Drive With Steve Fast, WJBC, Bloomington, IL
• November 27, 2006; WCCM, 1490S Radio, Haverhill, Massachusetts
• November 17, 2006; Gary Burbank Show, 700 WLW, The Big One, Cincinnati, OH
• November 17, 2006; Don Weeks and the WGY Morning News, News Talk Radio 810 WGY, Latham, NY
• November 16, 2006; 5:45 am PST, KQ95 Duluth, MN
• November 16, 2006; Pam Stone Show, 107.9 The Link, 810 WGY, Charlotte, NC
• November 14, 2006; CJ, WVES-FM, 99.3 FM Parksley, VA
• November 7, 2006; The Jack and Ron Show KYIS-FM, Oklahoma City, OK
• October 26, 2006; News Talk, AM 1040, Tampa, FL
• October 25, 2006; Gene and Brian, Smooth KRLC – AM, Lewiston, ID
• October 24, 2006; Positive Momentum with Mike Haynie, KBAR, Burley, ID
• October 17, 2006; The Michael Dresser Show
• October 17, 2006; Ann and John, Smooth Jazz 100.9 WYJZ, Indianapolis, IN
• October 13, 2006, 5:10 am PST, AM 930, WEOL, Elvira, OH
• October 13, 2006; WDBR, 103.7 FM, Dave and Dina, Springfield, IL
• October 12, 2006; John Counsell, CFRA News Talk Radio, Ottawa, Canada,
• October 12,  2006; Don Zukowski, CFRA News Talk Radio, LaSalle, IL, WLVU
• October 11, 2006; 610 WTVN, Fox News Radio, Columbus, Ohio
• October 11, 2006; KXYL FM, Brownwood, Texas
• October 5, 2006; WBAL 1090 AM, Baltimore, Maryland
• October 5, 2006; KROC, Rochester, MN,
• October 5, 2006; C-FAX 1070, Victoria, BC
• October 6, 2006; Ken Kujawa, KWIX-AM, Moberly, Mo
• October 4, 2006; KMOX, News Radio, CBS St. Louis, MO
• October 3, 2006; CKNX, Wingham, Ontario
• October 2, 2006; The Drive With Steve Fast, WJBC, Bloomington, IL
• September 28, 2006; WTIC News Talk, CBS Connecticut
• September 19, 2006; Peter Anthony Holder, CJAD Radio, Montreal, Canada
• February 2006; Cliff & Co, KSON Radio, San Diego, CA
• January 2006; Super Bowl 2006 TV commercials “Money in the Morning” with George Chamberlin, KOGO Radio, San Diego, CA
• 2006; “Channel 7 News in the Morning”—KNBC (NBC affiliate), San Diego
• 2006; “Steve, Stacy, and The Magic Man” – Magic 104.1 FM Radio, Oklahoma City
• 2006; “News Channel 4 at 4:30″ with Linda Cavanaugh, KFOR (NBC affiliate)
• 2006; “The Home based Business Show” with Mary Goulet—wsRadio.com, San Diego, CA
• 2006; “Local 8 News at 5:30″—KFMB (CBS affiliate), San Diego
• 2006; “Channel 4 News”—KNBC (NBC affiliate), Los Angeles
• 2006; “A Way with Words”—KPBS 89.5 FM, San Diego
• 2006; “News at Five”—KGTV, (ABC affiliate) San Diego
• 2006; “Branding on the Web” (“Marketing with Ray”)—INB Radio
• 2006; “Marketing Breakthrough” (“Money in the Morning” with George Chamberlin)—KSDO Radio, San Diego
• 2006; “Succeeding as a Woman Business Owner”—Business News Network Radio, New York
• September 28, 2006; “Cocaine : A Controversial Name”, Press Enterprise
• September 13, 2006;  “Businesses React to New Airline Carry-on Restriction,” Fox News
• August 31, 2006; “San Bernardino County Hopes to Lure Businesses,” Press Enterprise
• August 6, 2006;  “Q&A: Liz Goodgold, Chief Executive of The Nuancing Group,” The San Diego Union Tribune,
• July 15, 2006; “It’s so Simple Really: Marketing Maven Shares Easy tips to Expand Your Business,” Today’s Local News
• March 2006; “Niche Marketing: Fishing for Fatter Sales,” The Issue Barometer
• February 21, 2006; “Interview with a Brand Planner”, Brand Noise
• February 4, 2006, “Super Bowl Ads Still Hot, but Olympics are Golden,” San Diego Union- Tribune,
• February 4, 2006; “Super Bowl XL: TV ads mostly drop the Ball,” The Sacramento Bee 
• February 2006; “Super Market: Advertisers hope consumers enjoy the clever television ads they have planned for Super Bowl XL,” Orlando Sentinel

• December 3, 2005; “Call it Christmas, Stores Told,” Press Enterprises
• October 10, 2005; “What’s In A Name? Real Estate Firms With Similar Monikers Find Ways To Create Distinct Brands,” California Real Estate Journal
• July 18, 2005; “What’s in a Name? Plenty, Drug Makers Say,” San Diego Business Journal
• June 29, 2005; “Need Shuteye? More Help is on the Way,” Brandweek
• June 30, 2005; “Silenor is Latest Brainchild of The Nuancing Group,” Pharmalive

• October 2004; “Credit Union Aims for Heights with New Name”, The Press-Enterprise
• September 2003; “Talking Shop: Wonder What Makes Shoppers Tick?” Entrepreneur cover story
• October 2003;“In Marketing, a fine line between Ta-Dah! And Duh! San Diego Union Tribune, (2^nd place winner for author Steve Perez by the San Diego Society of Professional Journalists and 3^rd place winner by the San Diego Press Club)
• September 2003; “Business book bibliography is a magazine winner,” Sacramento Business Journal
• July 2003; “Showdown: FedEx vs. UPS”—CNN/Money Online
• “Postal Credit Union Changes Name to ‘Eagle,’”—Denver Business Journal
• “Santa Ana Tries New Brand to Improve Image”—The Los Angeles Times
• “Don’t Annoy”—Sales and Marketing
• “Packaging Cities: How Lesser-Known Areas Are Positioning Themselves as the Next Hot Brands”—American Demographics
• “Losers of the Year”—”2001: R.I.P.,” Roy Rivenberg’s OffKilter.org
• “Denver Postal Credit Union Changing Its Name”—The Denver Business Journal
• “SAP Goes All Out”—Business 2.0
• “Merge Ahead? Don’t Let Your Brand Momentum Start To Skid”—Business To Business
• “The Pitch: Can Grey Poupon Cut the (Yellow) Mustard?”—Dow Jones Newswire. Reprinted in The Lakeland Ledger (Florida), Pittsburgh Post-Gazette (Pennsylvania), The Dallas Morning News, and The Wall Street Journal Europe
• “Letter Perfect: It’s Hot, It’s Cool, It’s Making a Mark X”—Newsday
• “EarthLink’s Captive Audience”—Business 2.0
• “Supermodels Pound the Pavement”—Brand Marketing
• “Beautifying America: Upscale Beauty Brands Blush with Young Consumers”—Brand Marketing
• “That Stomach Can Walk and Talk, But Can It Chew Gum?”—Brandweek
• “Intel Blue Man Redux”—Business 2.0
• “Obstacles Test Agility of New Microsoft Ads”—Business 2 Business Marketer
• “Charity Begins on the Home Page”—Brandweek
• “Holiday Philanthropy: Entrepreneurs Are Improving Their Business Profiles Through Kindness”—Office.com
• “It’s All in the Name”—The Australian (reprinted in Edittech International)
• “American Companies Remove ‘dot-com’ from Nomenclature”—Evening Standard (London)
• “Rules to Break”—Business 2.0
• “Dot-Com? Nobody Here By That Name”—The New York Times
• “What’s Next: Advertising Has Never Been Worse, Thanks to the Net”—Business 2.0
• “They Are Women: Hear Them Roar”—Home Furnishings Executive
• “Name Games”—Business 2.0
• “Not as Good as Gold: Why San Diego’s New Tagline Won’t Work”—San Diego Magazine
• “What To Name the Baby”—The Industry Standard
• “So, What’s in a Name?”—The Free-Lance Star
• “Career Make-Over: She Should Settle Direction Before Pursuing Solo Path”—The Los Angeles Times
• “Building Blocks of Branding”—Baby Shop
• “Choosing Best ‘Dot-Com’ Name for Your Company”—Court & Commerce Record
• “E-tailers Stuffing Virtual Mailbox with Promotions”—St. Paul Pioneer Press
• “The Art of Marketing to Individuals”—Home Furnishings Executive
• “Say It Again, Sam: Consistency in Your Marketing Message Wins Customer Loyalty”—Shopping Center Business
• “How to Stand Out in Today’s Competitive Market”—Home Furnishings Executive
• “Brand-Aid”—Entrepreneur
• “Marketing to Kids to Reach Parents”—Baby Shop
• “Name That Company”—Small Business News
• “What’s in a Name? The Rhythm Says It Knows the Score”—Inside Business
• “A Business of Naming Businesses”—San Diego Business Journal
• “Marketing Expert Shares Top Ten Ways to Create a Bad Business Name”—Food/Beverage News
• “10 Ways to a Bad Business Name”—Business 2 Business Marketer
• “Care and Feeding of Mascots”—Marketing News
• “Hot Tips”—Inc.
• “Use Taglines to Make Messages Memorable”—Metalworking Marketer
• “Taglines Help Business Create Identity, Seize Positioning”—Office.com
• “Taglines Tell the Tale”—Food & Beverage Marketing
• “Taglines as a Marketing Tool”—New Product News
• “Taglines Are It! Use Them to Make Your Message Memorable”—Business 2 Business Marketer
• “Breakfast Over Easy”—Chef
• “Takeout from the NRA: What’s Hot for the Upcoming Year”—Nation’s Restaurant News