Branding Speaker, Trainer, and Coach

Personal Branding 101 for Entrepreneurs

Personal Branding 101 for Entrepreneurs

$24,000 for 1 year – $2,000 per month for 12 consecutive months

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$15,000 for 6 months – $2,500 per month for 6 consecutive months

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Personal Branding 101 for Entrepreneurs is a committed, intense, and results-driven process to boost your brand and business. Every single month you get one-on-one time with Liz either in-person or on the phone focused on YOU!

  • If you are a small business owner or entrepreneur who is doing well, but not great, this program is for you!
  • If you know you haven’t reached your potential, join this program!
  • If you are ready to double your business, sign on with Liz!

With Liz’s cut-to-the-chase style, you get an overflow of information and direction to hit the ground running. Samples, examples, and exclusive templates are provided along the way arming you with every marketing artillery necessary to get more business. This fiery redhead shows you how to:

  1. Build a solid pipeline so that you have an endless supply of leads
  2. Create a firm and focused follow-up strategy to stay in contact with prospects
  3. Speak like a pro at meetings, presentations, and seminars to get prospects coming to you!
  4. Master the rules of copywriting so you write faster and clearer
  5. Write a bio that demonstrates your credibility and encourages clients to lean in
  6. Network better so you treat it like a business-building opportunity, not a party
  7. Earn “flawless recall” and get your name on everyone’s lips
  8. PLUS, much, much more

Michele Richardson

Liz has been instrumental in my re-branding process. She brought an arsenal of tools, resources and ideas that have enabled me to create a powerful brand platform to support my business as it grows. Most important, Liz isn’t just a coach/consultant who blows in to give some quick, basic advice. She always works with her clients’ best interests in mind—going above and beyond to ensure each of us is supported and have what we need to thrive

Michele Richardson
Inciteful Communications

Personal Branding 101 for Entrepreneurs enters you into a select tribe of committed and focused business owners ready to move eagerly and urgently. Every client gets one-on-one attention PLUS these sizzling benefits:

  1. Live, Private Kick-Off Session With Liz (approximately 3 hours) – So that we establish goals and a process for achieving them
  2. Monthly In-Person Coaching With Liz Every Month – (approximately 2 hours) – In order to track progress and move forward
  3. Recording of all Coaching Sessions – Ensuring accountability and tracking of our progress
  4. Email Access and Review of Works in Progress – So that we move as fast as possible in reaching your goals
  5. Check in Phone Calls – To keep you on track and provide information and inspiration
  6. Exclusive Templates  – Special Flash Drive which contains:

3 Books in Different Formats

1. PDF of How to Speak Gooder– 
Easily read your book on your PC or on the go! Jam-packed with great info plus hotlinks to videos, documents, and bonus material.

2. E-book of How to Speak Gooder– Take advantage of all of the features of your Kindle or Nook by easily transferring the eBook to your reading device. And, of course, retain it forever in your learning library.

3. PDF of Red Fire Branding: Create a Hot Personal Brand to Have Customers for Life– Since speaking and branding are inextricably intertwined, double up on your knowledge by digesting both delicious books.

4. PDF of DUH! Marketing Book: 99 Monstrous Missteps to Learn, Laugh, & Grow Your Business – Liz’s first book is a humorous jaunt of what to do…and what to avoid in the minefield of marketing.


5. How to Write a Branded Bio –

1. PowerPoint Slides

2. Transcript of the Webinar

3. Mp3 Audio file

14 Key Speaker Documents to Adapt

6. 17 Ways To Promote Your Own Event because you must get “butts in seats.” This document covers when to host your event and even when to send reminders.

7. 40 Ways To Negotiate If They Can’t Pay Your Full Fee– Have a counter-offer at the ready with dozens of ways to still get the gig.

8. 112 Power Verbs for writing your speaking description so that you stop using the same tired verbs all of the time!

9. Order Form Sample because you MUST make an offer! Use this example to create your own order form that brings in the sales.

10. Speaker Letter of Agreement that includes 7 secret clauses that ensures you get paid and get booked again…and again.

11. Anatomy of a Speech Description so that you see how every word has its unique purpose in selling the speech.

12. How to Write a One-Sheet Booklet so that you get additional instruction and examples for writing your own winning one-sheet.

13. Liz’s Commandments of Speaking (36 of them!) so that your business flourishes.

14. Pre-Event Checklist to ensure everything goes as planned.

15. Questions to Book The Gig to ensure you ask the right questions to get the right answers to secure your speech.

16. Raffle Forms to reward your members and secure contact information.

17. Tell me More Forms/Evaluation Forms for staying in contact with audience members and checking progress and improvement.

18. How to Write a Verbal Intro– There are critical differences between a bio and a verbal introduction and you must effortlessly create both documents

19. The 22 Deadly Sins of Speaking so that you avoid every single one of them….and instead get standing ovations, applause, and more spin-off speeches!

20. The 15 RED HOT Speaking Essentials Checklist for creating a talk that delivers applause, information, entertainment, and the business!

  1. VIP Entry and Free Attendance to RedFire Branding events
  2. Free Access and Participation in “how to” Webinars
  3. Special Membership in the Secret Facebook Page

You have the vision and the “red-hot” ideas to ignite any business!

Beverly Bergman, Queen of Copywriting


“I can’t thank you enough for the powerful branding tips you gave me when we met for coffee shortly after I started my own business. I know a few things about branding having been in marketing for many years, but when it came to my own business, I was just too close to it to see it clearly. Thank goodness you did and you weren't timid about telling me your vision for me!  I realize now, how much mileage and credibility I have gotten out of claiming The Queen of Copywriting to brand myself way back then. People hear it and all of a sudden their ears perk up, and that has given me far more confidence as I stand proud when their face lights up and they want to know more – nearly every time I say it!  You can’t put a price on that!

Branding is so important and you are the expert Liz! You simply have the vision and the “red-hot” ideas to ignite any business! I recommend that anyone starting or revving up a business work with you – the sooner the better!  A simple “Thank you” doesn’t begin to express my gratitude.”

Beverly Bergman, Queen of Copywriting

(858) 550-7000

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