Branding Speaker, Trainer, and Coach

Personal Branding 101 for Employees – Group Coaching

$497.00 per month

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Personal Branding 101 for Employees – Group Coaching

The Perfect balance between strategic input and budget that gets you a new job or promotion!  

Personal branding as an employee requires a delicate dance of branding without boasting. You must boost your visibility and credibility so that others recognize your strengths and sing your praises. In fact, your new high profile entices employers to connect and recruit you!

This is NOT a mastermind, but a focused group coaching program with other employees just like you!

Get The Necessary Input To Command More Money

Fish don’t see water and most of Liz’s coaching clients need to get clear seeing their true value. In her trademarked cut-to-the-chase fashion, she highlights for you overlooked qualities, under-promoted attributes, and works with you to weave a narrative that’s attractive to employers.

It’s time to stop bouncing off the rubber ceiling and break through into a new job.

A 3-Month Program Focused on Results!

With advice and input within a workshop-type setting, you get the answers you need to rewrite your resume, revise your LinkedIn profile, and create posts and blogs that work.

Get the Results You Want

Apply for one of the 5 GROUP coaching spots to work with Liz and:

  1. Identify your unique brand DNA to form the foundation of your image to the world
  2. Transform your brand DNA it into a marketable asset
  3. Establish a powerful presence so that you “own” the room
  4. Present a compelling “7-Second Hook” and spark interest in YOU from the get-go. (Say goodbye to the 30-second elevator speech!)
  5. Project a consistent visual brand that allows colleagues, managers, and customers to recognize you in an instant!
  6. Control and moderate your voice in order to earn respect and attention
  7. Maximize your social media presence so that it’s consistent with your career goals
  8. Write your LinkedIn profile to entice recruiters to connect with you
  9. Cultivate a proprietary brand vocabulary communication which  differentiates you from colleagues and competitors
  10. Grasp the art of chit-chat that reinforces your brand positioning and really “gives them something to talk about.”
  11. Identify speech patterns that may undermine your credibility
  12. Present a contrarian point of view at meetings while still treating colleagues with respect
  13. Develop a communication style that is appropriate, relevant, and differentiated so that people remember you and want to recruit or promote you
  14. Plot your next promotion while still succeeding in your current position
  15. Master the art of self-promotion without offending or alienating your colleagues
  16. Earn “flawless recall” that reinforces your brand at every opportunity

This is not a touchy-feely program that celebrates effort. It’s all about results!

This Program is NOT for you If…

  • You’re not ready for honest and sometimes harsh feedback…but that eventually leads to positive results
  • You’re not willing to work hard and put in the effort for success
  • You’re looking for a touchy-feely program that rewards you for effort and not results
Christian Wasinger

“Your brutal honesty and no B.S. approach allowed me to move forward and get my business firing.”

Christian Wasinger

8 Key Takeaways that Boost Your Visibility… and Get You Promoted or Recruited

Every client gets one-on-one attention PLUS walks away with:

  1. A new LinkedIn profile that attracts headhunters, conference leaders, and persons of influence
  2. Strategies, tactics, and coaching on raising your profile to attract the right type of attention at work
  3. Recommendations on what to post and how to post on LinkedIn to boost your credibility….plus the secret to writing screaming-good titles
  4. Insight and practice on how to network at business events so that you attract the right contacts
  5. A new resume that showcases the brand YOU in order to get recruited
  6. A referral paragraph that opens doors to key decision-makers using your current connections
  7. Ideas and strategies for highlighting you and your team’s accomplishments that don’t sound like boasting
  8. How to leverage a new job offer with your current company to get additional compensation, bonus, or title

The Details of How Personal Branding GROUP Coaching Works

Personal Branding Group Coaching enters you into a select tribe of committed and focused employees ready to move eagerly and urgently.

  1. Monthly 3.5-Hour Group Session Each Month – Each month we attack a different critical topic to move you towards reaching your goal
  2. 20-Minutes Exclusively for You – Every month, you have “ME TIME” just for your particular issues.
  3. Monthly, PRIVATE 30-Minute Phone Call With Liz Every Month –– In order to track progress and move forward
  4. Recording of all Coaching Sessions – Ensuring accountability and tracking of your progress
  5. One Email Review of a Work in Progress – So that we move as fast as possible in reaching your goals
  6. Exclusive Templates & Samples – So that you don’t have to recreate the wheel
  7. Special Membership in the Secret Facebook Page to share ideas, get feedback, and gauge reaction to new efforts


What do I get for my coaching fees every month?

  1. You get the 3.5-hour group coaching every month (in-person)
  2. Exclusive 20 minutes of each group session for your issue
  3. A Private 30- minute coaching call every month
  4. 1 email review of an action item by Liz
  5. Mp3 recording of all group and private session
  6. Membership in the private Facebook page
  7. PLUS bonus templates and samples to boost your visibility and credibility.

What’s the difference between the PRIVATE and the GROUP program?

The PRIVATE program requires an investment of $12,900 and a 6-month commitment. It is intense with one-on-one personalized coaching, meetings, email review, and calls with Liz throughout.

The GROUP program requires a 3-month commitment and is a mere $497.00 per month.  It has significantly lower face-to-face time with Liz, but still offers her idea and input. After 3 months, you may continue on a month-to-month basis.

What happens if I can’t attend that month’s meeting? Do I get a refund?

No; all meetings are scheduled at the beginning of the program so that you may clear your calendar for the next few months to ensure you attend and take advantage of every minute of guidance and input.  Of course, your one-on-one call with Liz is scheduled at your convenience every month so no worries about rescheduling that appointment, if needed.

BUT, what about privacy? I don’t want everyone to know I’m looking for a new job!

Every coaching client completes an application and signs a non-disclosure agreement maintaining the privacy and integrity of the group.

Where do we meet?

All sessions are held at Liz’s private office in Sorrento Valley with plenty of free parking. 4010 Sorrento Valley Blvd, #400, San Diego, CA 92121

How is this program different from a mastermind?

Whereas a mastermind often sinks to the lowest common denominator of issues, this group is screened so that all candidates are virtually at the same place in their careers. Further, the sessions are not “group-think” reaction, but guided advice, instruction, and how-to information in a nurturing, open, interactive format. You also get at least 20 minutes each session on just YOUR issue.

$497 per month; 3-month commitment and application required
Limited to 5 participants per month

This program pays for itself the minute you land your new job or promotion!

You have the vision and the “red-hot” ideas to ignite any business!

Beverly Bergman, Queen of Copywriting


“I can’t thank you enough for the powerful branding tips you gave me when we met for coffee shortly after I started my own business. I know a few things about branding having been in marketing for many years, but when it came to my own business, I was just too close to it to see it clearly. Thank goodness you did and you weren't timid about telling me your vision for me!  I realize now, how much mileage and credibility I have gotten out of claiming The Queen of Copywriting to brand myself way back then. People hear it and all of a sudden their ears perk up, and that has given me far more confidence as I stand proud when their face lights up and they want to know more – nearly every time I say it!  You can’t put a price on that!

Branding is so important and you are the expert Liz! You simply have the vision and the “red-hot” ideas to ignite any business! I recommend that anyone starting or revving up a business work with you – the sooner the better!  A simple “Thank you” doesn’t begin to express my gratitude.”

Beverly Bergman, Queen of Copywriting

(858) 550-7000

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