Can You Create a Gold Medal Nickname?

After watching James Bond descend into the arena, it’s been a watch-a-thon of thrills, spills, and wills during the Olympics. NBC knows it’s the intriguing stories of the athletes that capture our attention; they morph into celebrity brands and sell everything from determination to deodorant.

And, they collect a nickname along the way. Here’s my Top 10 of gold-medal-worthy nicknames:

1. Usain Bolt – The Lightning Bolt

2. Missy Franklin – Missy the Missile

3. Kerri Walsh – 6 Feet of Sunshine

4. Misty May Treanor – The Turtle

5. Michael Hunter- The Bounty Hunter

6. Michael Phelps – The Baltimore Bullet

7. Gabby Douglas – The Flying Squirrel

8. Mary Meagher – Madam Butterfly

9. Eric Moussambi – The Eel

10. Florence Griffith Joyner – Flo Jo

But, the real question is why do nicknames matter?

Nicknames are a sign of endearment; we only create them when we truly care. In fact, they become a litmus test of whether you are a name or a brand. If you have a brand, you have raving fans – you have folks who love you; yeah!!

So, go out and celebrate and embrace your nickname.

Have a cool nickname?  Share it with us below.

#PersonalBranding #NamingRules #Publicity #OLYMPICS