Does Controversy Sell? You Betcha!

Whether you were ready to thank or spank the California Milk Processing Board

over its latest ad implying that milk helps with PMS symptoms, it certainly earned them lots of buzz.

From CNN to Adweek to The New York Times, there was a ton of chatter.

Question: How are you going to serve up a tall glass of controversy for your brand?

Need help? Give me a holler!