Signs of the Times?

Burrito Loading Zone

How to Make Your Signs Funner and Consistent With Your Brand


Every business has “policies,” procedures, and signs. But, here’s an idea: how ‘bout if you brand your signs so that they’re consistent with your brand image?

  • Chipotle sign doesn’t say 10- minute parking only, it says “Burrito loading zone!”
  • Jimbo’s delivery truck commands: “Follow me to the nearest Jimbo’s”
  • Crate & Barrel’s clearance rack boldly says: “Bottom of the Barrel.”
  • Instead of the boring message that the driver of a retail truck carries no cash, 99¢ Only stores frighten thieves with this: “Driver carries only 99 cents!”
  • New Mexico Muffler proclaims: “No appointment necessary, we’ll hear you coming!”
  • The City Cat Doctor of Chicago has a few precious parking spaces with this sign: Parking for patients only; all others will be scratched and neutered.”
  • Shelton’s Organic Chicken truck has this message: Our chickens don’t do drugs.”

Since I write with tongue firmly in cheek, my short-distance speaking contracts request “First Class Airfare on Southwest Airlines.” Think a moment: Southwest doesn’t have first class!

How can you make your boring signs funner? What are you favorite signs?

Please share in the comments below!


  1. Loved the sign I saw in a clothing store the other day: Children left unattended will be sold to the circus.
    Thanks for the great piece 😉

  2. I saw a similar sign in a coffee shop. It said: “children left attended are given a triple shot of espresso and a free puppy.”

  3. Love that sign, Christian. Keep your eyes open for me for even more!

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