Branding Speaker, Trainer, and Coach

Signs of the Times?

Burrito Loading Zone

How to Make Your Signs Funner and Consistent With Your Brand


Every business has “policies,” procedures, and signs. But, here’s an idea: how ‘bout if you brand your signs so that they’re consistent with your brand image?

  • Chipotle sign doesn’t say 10- minute parking only, it says “Burrito loading zone!”
  • Jimbo’s delivery truck commands: “Follow me to the nearest Jimbo’s”
  • Crate & Barrel’s clearance rack boldly says: “Bottom of the Barrel.”
  • Instead of the boring message that the driver of a retail truck carries no cash, 99¢ Only stores frighten thieves with this: “Driver carries only 99 cents!”
  • New Mexico Muffler proclaims: “No appointment necessary, we’ll hear you coming!”
  • The City Cat Doctor of Chicago has a few precious parking spaces with this sign: Parking for patients only; all others will be scratched and neutered.”
  • Shelton’s Organic Chicken truck has this message: Our chickens don’t do drugs.”

Since I write with tongue firmly in cheek, my short-distance speaking contracts request “First Class Airfare on Southwest Airlines.” Think a moment: Southwest doesn’t have first class!

How can you make your boring signs funner? What are you favorite signs?

Please share in the comments below!


  1. Loved the sign I saw in a clothing store the other day: Children left unattended will be sold to the circus.
    Thanks for the great piece 😉

  2. I saw a similar sign in a coffee shop. It said: “children left attended are given a triple shot of espresso and a free puppy.”

  3. Love that sign, Christian. Keep your eyes open for me for even more!

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