What Can We Learn From This Visionary?
As the world mourns the co-founder of Apple, let’s remember that he morphed from being an entrepreneur into a strong brand. Why?
- He had original, breakthrough thinking that turned entire industries on their head. As an example, iTunes is now the largest online music retailer in the world!
- People loved and revered him — and some folks despised him (Microsoft perhaps?), but everyone had an opinion.
- He was consistent and irreverent – Wearing his trademark black, mock turtlenecks, Steve was always a showman in pursuit of the next big thing and delivering it. The iPad has shipped over 20 million units.
- He wasn’t vanilla – he had a strong point of view. Whether he was introducing the Newton (one of few Apple missteps) or boldly claiming that we would all use a computer to communicate, his statements were bold.
- He was authentic – he didn’t try to fit the mold of any other CEO; he wasn’t afraid to unveil the new iPod from the small pocket of his jeans!
What can you do to become a brand? Think about it. I always welcome your comments.
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