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Streamed and Confused How the Streaming Services Make for a Mass of Confusion

Streamed and Confused
How the Streaming Services Make for a Mass of Confusion

US households now subscribe to an average of 3.1 streaming services, up from 2.7 one year ago. I get it: movie theatres are mostly closed, dining out is virtually nonexistent, and attending live sporting events is a thing of the past. But, these streaming wars have left me confused when it comes to their nomenclature. Why isn’t their naming simple and logical?

HBO

There are 3 available services: HBO MAX, HBO GO, and HBO NOW. Really?  And, HBO NOW has changed its name and will now simply be known as HBO. See the problem?

Disney+

Disney entered the market with a big bang and with perfect timing. Boasting 86.8 million paid subscribers, it offers enough kid-friendly and hero-workshop movies to keep viewers of all ages entertained for ages.

Discovery+

Launched just this week, it unlocks millions of hours of DIY home and kitchen projects. From HGTV to the Food Network to TLC, it’s all there. However, the $4.99 monthly subscription includes commercials! You must upgrade to the $6.99/month version called (wait for it) discovery+ (Ad-Free).

Apple TV+

My issue with Apple TV is that Once you log in, you’re faced with a barrage of programing that is available to rent. In other words, it’s not free even if you’re forking over the $4.99 fee every month. The secret is to keep scrolling down to eventually find Apple TV+ which unlocks the free programming. Jeez!

Hulu

Hulu, which is owned by Disney, just inked a deal with Viacom to add 14 cable networks to the streaming service. The catch is that it’s free on Hulu + Live TV (Yep! That’s the name). But, don’t confuse it with the other options from Hulu including Hulu ($5.99/month), Hulu No Ads ($11.99/month), Hulu + Live TV $64.99/month, and Hulu No Ads + Live TV ($70.99/month).

A confused prospect never buys. Click To Tweet

The Lesson:

Distinctly name and price your services. It’s a savvy move to offer 3 levels of service, but think before simply adding “+” to a name. And, remember: a confused prospect never buys.

1 Comment
  1. Yep! I share your feeling of confusion over the various streaming services.

    Until recently, my husband and I might have been the only two people on the planet who did NOT have any of the streaming services. (We were frequent movie-goers before Covid and satisfied with with “regular” channels and Hallmark movie channel since then.)

    We broke down and subscribed to Netflix on Christmas Eve because my visiting daughter & son-in-law wanted to watch the Netflix-exclusive movie Jingle Jangle. (Worth the price of entry itself!) We’ll see if we continue to get our money’s worth.

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