Branding Speaker, Trainer, and Coach

How to Tie Your Brand to a Number

The City of La Cañada, California just celebrated its once-in-a-lifetime coincidence of its zip code (91011) matching the calendar date (9/10/11) with one heck of a marketing campaign. This promotion got me thinking about how entrepreneurs can also use numbers to more closely tie together their marketing efforts. Below is a sample of promotions that perhaps will spark some ideas of your own:

1. For a speech in Philadelphia, I altered the price of the Goodgold Blitz from $1996 to $1776.

2. To commemorate the change of address of an art gallery to 724 Wells Street, the event was held on July 24 and started at 7:24 pm.

 

3. The Harlem Globetrotters all wore jersey number 44 in January 2009 to commemorate incoming President Obama as the 44th president of the United States.

 

What can you do? I welcome your comments.

 

1 Comment
  1. Hi Liz, This article is definitely food for thought. I’ll have to marinate on how I could use numbers in my marketing efforts. Eydie 🙂

Leave a Reply


(858) 550-7000

Contact Us

Privacy Policy

© 2018 to Present
REDFire Branding

Follow Us!

Liz Goodgold on Facebook twitter Liz Goodgold on LinkedIn Liz's Blog Liz Goodgold on YouTube

Does Your Brand Sizzle or Fizzle?

FIND OUT NOW!

Take FREE Quiz