Branding Speaker, Trainer, and Coach

Why Vidal Sassoon’s Brand Was a Cut Above The Rest

Last week, the world lost Vidal Sassoon. In the spirit of his life, let’s take a look and why he became an iconic brand and what YOU can do to shape your business.

  1. A Fabulous Tagline – “If you don’t look good, we don’t look good” still stands the test of time. Can your tagline survive for 20+ years?
  2. A Big Competitive Difference – Whether it was Mia Farrow, Nancy Kwan, or Mary Quant, you immediately noticed that his haircuts were angular, modular, face-framing, and distinctive. Is your brand that unique?
  3. He Turned His Name into a Brand – By creating self-named salons, products, and stepping into the limelight, he transformed from a barber into a celebrity stylist. Note, however, that when he sold his brand to P&G in 1983, he eventually wanted his name back. The lesson being that when you sell your name, you sell the intellectual property as well.
  4. A Signature Look – Whether you look at photos from 1963 or 2003 or 2012, the man was stunning and stylish. Can folks find you in a crowd?
  5. Brand Extension – Vidal didn’t just cut hair or own salons, he was one of the first celebrities to create an entire line of self-named hair care products. What products can you create?
  1. Wasn’t he ‘shear genius’ ?

  2. Love that comment!

Leave a Reply

(858) 550-7000

Contact Us

Privacy Policy

© 2018 to Present
REDFire Branding

Follow Us!

Liz Goodgold on Facebook twitter Liz Goodgold on LinkedIn Liz's Blog Liz Goodgold on YouTube

Does Your Brand Sizzle or Fizzle?


Take FREE Quiz