Branding Speaker, Trainer, and Coach

Why Christmas is Better Branded Than Hanukkah!

Christmas Tree

7 Reasons Why the Nod Goes to Saint Nick

Oy vey! Perhaps I’ve figured out why I always wanted to celebrate Christmas over Hanukkah – it’s better branded! It boasts every key element of a red hot brand:

  1. Consistency – It’s ALWAYS on December 25; no need to Google when Hanukkah starts every year; this consistency builds “flawless recall.”
  2. Brand Vocabulary – It’s time to be “merry” or “jolly,” but “yule” never get anything like that with Hanukkah .
  3. Strong Mascot– Santa Claus joins the legends of Ronald McDonald, Jolly Green Giant, and the Energizer Bunny. Mascots embrace an entire personality of a brand; the dreidel is a lifeless icon.
  4. Great Tunes– Big thanks to Adam Sandler for updating The Hanukkah Song, but Christmas gets the nod with so many wonderful tunes: Joy To The World, Jingle Bells, Little Drummer Boy, 12 Days of Christmas….
  5. Signature Scent – Ahhh, the smell of Christmas that triggers an emotional response: pine trees and fresh snow; what does Hanukkah smell like?
  6. Pop Culture – Christmas pervades pop culture: A Very Murray Christmas, Michael Buble’s perennial celebration, Krampus, Miracle on 34th Street, Charlie Brown’s Christmas, A Christmas Carol, Scrooged, and even Elf. I just have one question: isn’t it time Spielberg or Weinstein: produced a successful Hanukkah film?
  7. Great Imagery -Trees, lights, reindeers, snowmen, coal, stockings, candy canes, and sleighs all make an appearance at Christmas time. Us Jews settle for our menorah; darn!

BUT, perhaps Hanukkah wins when it comes to food (have you tried my latkes?) and tradition.

Wishing you a healthy, happy holiday season,


PS: What did I miss? Share below.

  1. A plug for Hanaukah is that we share gifts on all 8 nights and not just the one day for Christmas. It’s even more special when you are a part of a mixed family and are privileged to celebrate both holidays!

  2. I’m with you, Kelly as this is my first year with a tree! My family is the epitome of “blended.”

  3. Love your blog post! It would be great to get better branding around Hanukkah! Happy Hanukkah!!!

  4. You missed an inconsistency: Hanukkah, Hanukah, Chanukkah, Chanukah, Chanuka…
    But another plug for Hanukkah: we splurge on celebratory donuts known as sufganiyot, or is that sufganiot…
    Still, if we spend our Hanukkah in Israel (as I did last year) it’s always spelled correctly in Hebrew. And, oh, those gourmet sufganiyot at Roladin Bakery in Tel Aviv…

  5. Liz,

    Christmas is definitely the sexier brand — but Chanukah is stress-free. No need to break the bank buying gifts, decorate the house or lie to our children about the fat guy in the red suit.

    I do agree that there are no good Chanukah songs — the Jews apparently were too busy writing classic Christmas music! But what does Chanukah smell like? Latkes, of course!

  6. Oh, Eloise how could I have forgotten about the different misspellings of Hanuakah, Chanukah, etc? Even funnier!

  7. It must be latke time!

Leave a Reply

Follow Us!

Liz Goodgold on Facebook twitter Liz Goodgold on LinkedIn Liz's Blog Liz Goodgold on YouTube

Does Your Brand Sizzle or Fizzle?


Take FREE Quiz