Branding Speaker, Trainer, and Coach

Wild? Weird? Wonderful? The Importance of Living Your Authentic Brand

Wild? Weird? Wonderful? The Importance of Living Your Authentic Brand

 

Perhaps you’ve read about the Idaho Fish & Game commissioner in the bull’s eye of a major controversy. He shared photos of his trophy menagerie of killed animals with friends and family. The images including a baboon family, a giraffe, and a leopard.

BUT, I’m NOT weighing in on whether hunting is morally right or wrong; my issue is about living his authentic brand. According to the Idaho mission statement: “It (wildlife) shall be preserved, protected, perpetuated, and managed…at all times.” See the problem?

Living your brand should not be rhetoric, but a mantra! You can’t pretend to be someone you’re not. I’m very clear in my love of food, wine, shoes, and a sale! I don’t hide it or deny it; it is me.

 Living your authentic #brand should not be rhetoric, but a mantra! Click To Tweet

The major point is that you must be clear on who you are and what you stand for; you can’t work for RJR Nabisco if you oppose cigarettes. Not all jobs are a good match for all people.

Take the time – now! Decide what’s important in your life and ensure it’s in alignment with your job and the corporate culture.

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