Luck is a Dirty 4-Letter Word: Stop Dismissing Your Success as Luck! Many celebrities attribute their success to luck: being at the right place at the right time. But if you dig a little deeper, you’ll find that it’s also a matter of fo

Would You Change Your Name Like Stan Lee or R? The legendary creator of Spider-Man, Black Panther, and the X-Men has died after revolutionizing the comic book and super hero genre. But, when he started as Stanley Martin Lieber, he used a pen

4 Reasons Why We Love Super Bowl Ads In just a few days, it’s time for the biggest rivalry ever at Super Bowl LIII: brand vs. brand. What? You thought Sunday was about football? No! Over 107 million fans are expected to tune in and perhaps

Say Goodbye to Merrill Lynch, Weight Watchers, and the Gap The 3 Dangers of a Rebrand Weight Watchers took a big bite out of the rebranding bug last September when it decided to change its name to WW. Apparently, consumers weren’t hungry

At the recent Hot August Nights event showcasing vintage cars, I spied this couple photographed above: they matched their car! This bold step is perfect color branding. It alerts potential buyers and browsers that they are the point of contact.

It’s that time of year again: back to school shopping. And, with this annual event comes the promotions hoping to lure you into buying more. My mailbox has been deluged with both electronic and direct mail offerings, but some of them have me

Is Your Brand Old, Tired and Irrelevant? KraftHeinz just lost $18 billion in its market capitalization this week. And, it replaced its CFO. Why? Because its legacy brands aren’t serving up what consumers want today. Think about it. Wh

How Georgia O’Keeffe Cultivated Her Image & How You Can Too! The Georgia O’Keeffe: Living Modern exhibit is currently on loan at the Nevada Museum of Art. The curator showcases how the artist cultivated one singular image in her paintings

Oct 22, 20192 min read Sizzle vs. Fizzle: Top 10 Halloween Promotion Ideas & How to Make Them Work for You! It’s that time of year when brands tweak out for Halloween. From emails to direct mail postcards, promotions are flying like a

Lessons from the Oscar Nods The Irishman is the best picture of the year; really? Raise your hand if you tried more than 3 times to watch this almost 4-hour overstuffed, overwrought, been there/done that mafia saga? Or, how about A Mar