It’s easy to get wrapped up in commercials and decide instantly that you love ‘em or hate ‘em. But, let’s delve a little deeper and master the key lessons. Best Ad of the Year – Amazon: Priest and Imam Meet for Tea Amazon continues its sto

7 Reasons Why the Nod Goes to Saint Nick Oy vey! Perhaps I’ve figured out why I always wanted to celebrate Christmas over Hanukah – it’s better branded! It boasts every key element of a red-hot brand: Consistency – It’s ALWAYS on December

3 Branding Lessons from Orin Swift #Branding lessons from #wine master @OrinSwift Click To Tweet Marketing key point David Swift Phinney is a marketing genius! In 1998 he opened the Orin Swift winery and a brand was born. A few keys to

Try before you buy is a valid marketing theory; here’s why Click To Tweet After a long battle with my knees and feet, I’m back to exercising. (Happy dance here, please!) And, my neighborhood is jumping with options. In fact, I have 8 fitne

Why Insulting Your Prospects Doesn’t Lead to Clients I’m a little annoyed lately. I went to get a blow dry and the hairdresser pointed out the many shades of red in my hair; OK that’s true. She then went on to share how she didn’t like my

Essential Q&As to guide you in naming I just did a branding webinar and had a ton of questions about naming so I’m answering them here: Question: Is changing your name just for singers, actors, and celebrities? Is changing your #BrandN

Got a Question? 7 Hot Ways to Answer Questions with Finesse Questions aren’t the usual downfall to a fabulous presentation; it’s the answers! I’ve seen so many of my clients trip up in this area that I’m sharing how to navigate this minefi

5 Signs You Need a Virtual Assistant When Should You Hire a Virtual Assistant? As an entrepreneur, it’s always a balancing act between work and play. There’s a little voice in my brain saying, “I should be working, I have follow up to do,

4 Innovative Ways to Ace the Job Interview I’ve been coaching a ton of folks lately who are interviewing for new jobs. They have secured the first phone interview and are adamant about getting to the next step. Below are strategies that wo

Say Goodbye to Charging by The Hour! 7 Really Good Reasons to Switch to Project-Based Fees One of the biggest missteps that new entrepreneurs make is charging by the hour. They research the prices of their competitors and presto! They arri